economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented.
1. South Korea's economic development process characteristics
South Korea South Korea tragedy of war, foreign intervention and the ruling class and the difficulties faced 1945 Throughout the 1960s, but the potential development of Korea's indigenous economic development plan since 1962, conducted through the enabling economic growth was. In this period of economic growth led by exports of pri
and 80% of them did so as a form of leisure. This indicates that bicycles are public-friendly, and can be an alternate transportation with great potentials as day life transportation.
3) The reason why riding bicycle more should be promoted
➀ Cities which lost vitality due to automobiles can be refreshed
➁ Solve social problems stemming from car accidents and isolation
growth. And Imsil Cheese Pizza is planning to extend
their market power to China, Southeast Asia as well as Korea pizza market.
2) Current marketing strategy and performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic pr
the world and the number is expected to grow steadily in the near future. European LCCs have been growing at 6% annually since 2002 and the market share reached 35% in 2008. The situation in U.S is better – maintaining 26% growth rate since 2002. The demand for LCCs is also high in Asia. The demand has increased by 9% annually and now takes up more than 33% of the market share since 2008.
Recovery of Domestic Market
By Reducing VAT, Consumption Tax
Expansion of Export to Russia & Middle East
Lowest number of Automobile out of Europe
Several Auto Company have already Entered into Turkey Auto Market
The Economic & Political Power in Middle Asia
Neighbor on Turkey
Similar to Turkey in Population Scale, GrowthPotential
economic recession, current market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive indu
economic cooperation
Actively promote that the Italian Small businesses with high growthpotential expand and invest into Asia.
According to economic depression, the manufacturing industries that came to be stop operating temporary was increased during certain period.
Supported special fund of 1.3 billion euro for the small enterprise that suffered during economic downturn the management.
Strength
Growthpotential of domestic market.
Scale of market.
Abundant natural resources.
Geographical Location.
Mature and skillful human resources.
Establishing high tech clusters
Trying to break away from reliance on
existing resources.
Strong driving force and consistency of policy coming from concentrated power of government.
Weakness
Reliance on natur
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi